Minggu, 30 November 2014

[B702.Ebook] Download PDF Tang China in Multi-polar Asia: A History of Diplomacy and War (The World of East Asia), by Zhenping Wang

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Tang China in Multi-polar Asia: A History of Diplomacy and War (The World of East Asia), by Zhenping Wang

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Tang China in Multi-polar Asia: A History of Diplomacy and War (The World of East Asia), by Zhenping Wang

Using a synthetic narrative approach, this ambitious work uses the lens of multipolarity to analyze Tang China’s (618–907) relations with Turkestan; the Korean states of KoguryƏ, Silla, and Paekche; the state of Parhae in Manchuria; and the Nanzhao and Tibetan kingdoms. Without any one entity able to dominate Asia’s geopolitical landscape, the author argues that relations among these countries were quite fluid and dynamic―an interpretation that departs markedly from the prevalent view of China fixed at the center of a widespread “tribute system.”

To cope with external affairs in a tumultuous world, Tang China employed a dual management system that allowed both central and local officials to conduct foreign affairs. The court authorized Tang local administrators to receive foreign visitors, forward their diplomatic letters to the capital, and manage contact with outsiders whose territories bordered on China. Not limited to handling routine matters, local officials used their knowledge of border situations to influence the court’s foreign policy. Some even took the liberty of acting without the court’s authorization when an emergency occurred, thus adding another layer to multipolarity in the region’s geopolitics.

The book also sheds new light on the ideological foundation of Tang China’s foreign policy. Appropriateness, efficacy, expedience, and mutual self-interest guided the court’s actions abroad. Although officials often used “virtue” and “righteousness” in policy discussions and announcements, these terms were not abstract universal principles but justifications for the pursuit of self-interest by those involved. Detailed philological studies reveal that in the realm of international politics, “virtue” and “righteousness” were in fact viewed as pragmatic and utilitarian in nature.

Comprehensive and authoritative, Tang China in Multi-Polar Asia is a major work on Tang foreign relations that will reconceptualize our understanding of the complexities of diplomacy and war in imperial China.

  • Sales Rank: #1472123 in Books
  • Published on: 2013-10-31
  • Released on: 2013-10-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.25" w x 1.00" l, 1.72 pounds
  • Binding: Hardcover
  • 472 pages

Review
Wang Zhenping’s new monograph provides us with a comprehensive and very useful study of Tang foreign relations on multiple frontiers. Given its thoroughness (in conjunction with the exceptional level of detail of the six-page table of contents), specialists of the Tang will find it to be a must-have reference. Historians of other Chinese dynasties interested in foreign relations will also find this book to be a very handy one-stop overview of foreign relations during the Tang. (Journal of Chinese Military History)

Based on exacting scholarship on the primary sources the book provides detailed accounts of the relations between the Tang and their neighbours, as well as an excellent analysis of the internal processes that influenced foreign policy and strategic decisions. (Journal of Chinese Studies)

His treatment of the institutions and processes of Tang external relations is the most thorough I have seen anywhere. His detailed account of the Tang empire’s seventh-century interventions in the Korean peninsula, drawing on Chinese, Korean, and Japanese sources, is also first rate, and his chapter on the northern nomads brilliantly exposes the extent to which the military fortunes of the Tang founders and their various rivals in the 610s and 620s depended upon the favor of the Eastern T�rks. This book is essential reading for students of Tang China and China’s premodern foreign relations. (Monumenta Serica)

The book has many strong points. The author is clearly familiar with the relevant primary sources as well as the major scholarly works in the field, particularly those published in Chinese, Japanese, and English. (T’oung Pao)

Review
This is a major work of Tang scholarship, such as we shall not see for a long time to come. It strives to reconceptualize our understanding of imperial China’s foreign relations in a way that neither privileges the tribute system nor dismisses it as an affront to Westphalian principles. In doing so, the book is in perfect sync with the flood of current interest in retheorizing the history of Chinese foreign policy in more recent centuries. It is also an engagingly written narrative about a fascinating time and place in human history. (Timothy Brook, Republic of China Chair, Department of History, University of British Columbia)|Zhenping Wang’s volume, executed with enviable scholarly acumen, takes the reader away from the single-themed Tang ‘foreign-relations-as-tribute’ model by a consideration of multiple polarities. Incorporating terms and concepts of world history―multiple-polarity, interdependence, soft power, and hard power―the author deals with Tang relations and reactions, varied as they were, to the numerous political states and entities surrounding Tang China. This work appreciably expands our understanding of China-in-the-world and the world-in-China. (D.W. Y. Kwok, professor emeritus of history, University of Hawai‘i)

About the Author
Wang Zhenping is associate professor at the National Institute of Education, Nanyang Technological University, Singapore.

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5 of 5 people found the following review helpful.
critical Tang foreign policy
By kkbs
This book is a surprisingly interesting history of Chinese foreign policy under the Tang dynasty. After a short critical introduction of Tang foreign policy and its image in Chinese historiography the author handles Tang policy towards its major neighbours in individual chapters. This approach means on the one side that there are certain overlappings in the book, as the Tang history is revisited various times, and of course there are many interfaces between these histories, e.g. when the Tang used Turkic allies (or sometimes even overlords) to fight various of its other enemies. On the other hand this approach allows a more concentrated focus on the individual neighbours of Tang China. The approach also somewhat counters the fact that nearly all history is seen through the eyes of Chinese archives, since Chinese documents by far outnumber those of their neighbours.
Nevertheless, the author Wang Zhenping shows a much more balanced picture of Chinese foreign policy than the more classical historiography. Even during one of the presumed "apexes" of Chinese history, China was not entirely dominating its neighbours (at least not politically and militarily), but often forced to compromise, to appease and sometimes even to subordinate to other powers.

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Sabtu, 22 November 2014

[T933.Ebook] Ebook Free Principles of Customer Relationship Management, by Roger J. Baran, Robert Galka, Daniel P. Strunk

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Principles of Customer Relationship Management, by Roger J. Baran, Robert Galka, Daniel P. Strunk

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.

  • Sales Rank: #1468790 in Books
  • Published on: 2007-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.01" h x 8.25" w x 10.10" l, 2.40 pounds
  • Binding: Hardcover
  • 528 pages

Review

"I applaud Roger Baran and Robert Galka for breaking fresh ground in marketing education with their important new text, CRM: The Foundation of Contemporary Marketing Strategy. Most marketing textbooks devote only a chapter or a section to Customer Relationship Management. Baran and Galka rightly assert that the CRM system – which should be at the heart of successful contemporary business – deserves much more prominence in marketing education. What’s more, Baran and Galka are the ideal authors for this text as they have devoted years to the comprehensive study of CRM best practices from thought leaders in both business and academe. As pioneers in CRM teaching, Baran and Galka are sure to inspire many more professors to develop full courses focused on CRM. The text’s numerous real-world examples enliven the reading for students and instructors alike, and the extensive ancillary materials make this book an even more attractive choice."

Susan K. Jones, Professor of Marketing, Ferris State University (Big Rapids, MI, USA)

"Comprehensive, eminently readable and full of real-world, practical examples, CRM: The Foundation of Contemporary Marketing Strategy is a "must read" for any business student and a valuable guide for professors. Roger Baran and Robert Galka reveal the true nature and benefit of CRM, including the societal factors shifting companies from one-size-fits-all marketing and customer management to strategic, targeted, and value oriented exchanges. All aspects of CRM are explained, from developing a strategy to selecting and using technology, to data management and measurement and, most importantly, to building the right culture within an organization. The authors explain in detail how effective CRM can differentiate a company and bring a higher share of profits. They take us up to and beyond the present day with their knowledge of Social Media and how organizations can and must use it as part of their CRM strategy. This textbook will undoubtedly become a standard for CRM courses."

Carol Meyers, Chief Marketing Officer, Board Member and Company Advisor

"It is truly gratifying to see a textbook which has been so comprehensively researched covering the discipline. It provides a one stop shop CRM programme which is easy to read, applies the theory to professional practice and enables the reader, whether they are business students or practitioners, to readily implement the material. I am impressed with the numerous examples, strategies, diagrams charts and figures which highlight the material, particularly those applying to the use of social media in CRM. The application to the international market is especially critical to doing business in the competitive global environment. This book will be a valuable resource for all CRM managers and business executives who need to solve real-world CRM issues while providing a critical link back to marketing strategy."

Ken Lee, Director of MBA Programmes and Executive Education, Faculty of Business and Law, Auckland University of Technology

About the Author
Dr. Roger Baran received his Ph.D. and M.B.A. degrees from the University of Chicago Graduate School of Business and his B.B.A. (cum laude) from the University of Notre Dame. His dissertation was awarded first prize by the American Marketing Association in the North America competition. He is a fellow of the National Opinion Research Center, has served on the U.S. Department of Commerce Census Advisory Committee of the American Marketing Association, and was Chair of the Bank Marketing Association National Research and Planning Council. He currently serves as Executive Vice-President of the Asian Forum on Business Education. Dr. Baran joined DePaul University after serving as Director of Marketing Research at Continental Bank of Chicago. For seven years he served as DePaul's Director of Asian and Middle East Graduate Programs, managing its M.B.A. programs in Hong Kong and Bahrain. His teaching and publishing specialties are marketing research, global marketing management, marketing of services, marketing management and customer relationship management. Dr. Baran co-authored the first textbook on CUSTOMER RELATIONSHIP MANAGEMENT (Thomson Southwestern 2008). His book, PRACTICAL BANK MARKETING RESEARCH, was the first book published by the Bank Marketing Association dealing exclusively with this topic. He has published in numerous marketing, banking and international journals. Dr. Baran has served as a consultant in the area of marketing strategy and marketing research for many well-known companies in the U.S., Europe, Asia, and Middle East.

Robert Galka has 25 years of experience in business development, strategic planning, relationship marketing strategy, general management, information systems and direct marketing. His career started in Computer Science in 1977, where he progressed from an applications programmer to a leadership position in computer systems design and implementation for marketing technology based solutions. He then leveraged his technical and marketing expertise assisting organizations in their Customer Relationship Management (CRM) efforts across six vertical markets since 1989. He held a position as a General Manager leading a business unit in supplying CRM solutions to Fortune 100 organizations just before accepting a full-time position as an Executive-In-Residence in the Department of Marketing at De Paul University in July of 2002.

Daniel P. Strunk has 34 years of experience in sales, marketing management, relationship marketing and consulting. In 1988 he developed the innovative Quaker Direct program which was consumer packaged goods industry's first real foray into relationship marketing. As President of Glendinning he developed technologically innovative relationship marketing programs for clients such as NBC Television Stations Group, Sara Lee, R.R. Donnelly, Wm. Wrigley Jr. Company and ConAgra Foods. Mr. Strunk joined DePaul University as an Executive in Residence in the Department of Marketing in 1999 and serves as the Director of Partnership Development for the Sales Leadership Program at DePaul, where he teaches a course in sales strategy and technology.

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0 of 0 people found the following review helpful.
Some nice examples but a little bit rudimentary
By SLB86
Was expecting more for a CRM book geared towards marketing graduate students. Some nice examples but a little bit rudimentary. I did enjoy the renting process from Amazon. Saved a ton of money by having this on my iPad.

3 of 3 people found the following review helpful.
Nuggets of Great Information
By Will J Johnson
I work in database marketing and my focus is on Customer Acquisition and Retention. Baran and Galka's text on CRM has been a good source of inspiration on CRM tactics and on understanding implementation of CRM technology and culture in a company.

Top 3 Benefits of this book:
1.) A thorough discussion of CRM - It reminds me of "Successful Direct Marketing Methods" by Stone and Jacobs, lots of detail and puts the concept into a broader picture of the business.
2.) A good amount of examples - Baran and Galka pull from many interviews and their own personal experiences in this book. It solidifies the concepts when you can picture what CRM is doing.
3.) B2B and B2C CRM - Fortunately the book covers both worlds of marketing. The authors take stride to call out when some concept should be tweaked for businesses or if consumer marketing could benefit from a B2B concept.

Top 3 Issues
1.) Verbose - It's an academic textbook. It's a lot more wordy than it needs to be.
2.) Not a technical guide to CRM models - There is discussion on RFM, LTV and even decision trees but unless you research elsewhere, you won't find out more about how to actually DO the analysis. I would liked to have seen an appendix on how to DO the statistical concepts that Baran and Galka call out.
3.) Layout of CRM Measurements and Tools chapter - Chapter 12 has pages upon pages of measurements you can use in CRM but limited discussion on each one. Marketing Metrics by Farris, Bendle, et al. has a great structure for explaining these concepts in detail.

Overall, I learned a lot from 3 / 4 of the chapters in the book. Some of the charts and measurement tools have actually had an impact on my work and I've been able to introduce a handful of CRM concepts to my manager(s). I would absolutely recommend this for anyone in marketing that deals with numbers and is looking to find ways of squeezing more out of what you've already got.

4 of 5 people found the following review helpful.
Decent Primer on CRM
By Rick Wingender
This textbook was required for a graduate-level course I took in CRM. The course and the instructor were terrible, but the book was the saving grace. I've only read one other book on customer relationship management (not a textbook), so I didn't have a lot to compare it to. Neverless, I found a lot of valuable information here. The book is very easy-to-read, though it's sometimes redundant and could use a little streamlining. One of the things that I appreciated was that the book focuses more on the processes of CRM, rather than just the technology. The other thing I really appreciate is the practicality of the book: a great deal of the information is actionable in the real-world. I'd recommend the book for anyone just getting started in any customer-facing or customer-analysis role; I'd also recommend it for anyone considering the implementation of a new CRM technology system.
Rick Wingender / Knoxville, TN

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Rabu, 19 November 2014

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American Indian Trickster Tales (Myths and Legends)

  • Published on: 1600
  • Binding: Paperback

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A History of Persian Earthquakes (Cambridge Earth Science Series), by N. N. Ambraseys, C. P. Melville

Modern plate tectonic theory, the development of earthquake prediction and the mitigation of earthquake hazards are based on the study of earthquakes during the twentieth century. Investigation of earthquakes over a much longer period, although in no way invalidating the global importance of plate tectonics, shows that patterns of seismic activity do change with time and that areas of intense seismic activity in the historical past are often gaps of earthquake activity today. This study of the historical seismicity of Iran over the last thirteen centuries not only shows this quite clearly but also reveals a long-term tectonic pattern which is different from that deduced from short-term observations. The historical data provides the basis for the development of earthquake prediction models and for long-term earthquake hazard assessment. This book will be of equal interest to earth scientists, seismologists, historical geographers and orientalists.

  • Sales Rank: #5178360 in Books
  • Published on: 2005-11-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.02" h x .51" w x 8.27" l, 1.21 pounds
  • Binding: Paperback
  • 240 pages

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Senin, 10 November 2014

[J157.Ebook] Ebook Free Introduction to Information Systems: Supporting and Transforming Business, 4th Edition, by R. Kelly Rainer Jr., Casey G. Cegielski

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Introduction to Information Systems: Supporting and Transforming Business, 4th Edition, by R. Kelly Rainer Jr., Casey G. Cegielski

Introduction to Information Systems: Supporting and Transforming Business, 4th Edition, by R. Kelly Rainer Jr., Casey G. Cegielski



Introduction to Information Systems: Supporting and Transforming Business, 4th Edition, by R. Kelly Rainer Jr., Casey G. Cegielski

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Introduction to Information Systems: Supporting and Transforming Business, 4th Edition, by R. Kelly Rainer Jr., Casey G. Cegielski

Rainer & Cegielski's new edition of Introduction to Information Systems: Enabling and Transforming Business, 4th Edition includes updated coverage, refined cases, more illustrations, and a new "Weekly Updates" resource. Its concise chapters, many cases and examples, and online quizzing provide smooth and straightforward information and provide many hands-on activities. In general, the text is more engaging, compelling and relevant with a broader table of contents, pedagogically innovative structure, integrated activities, Excel and Access projects.

  • Sales Rank: #522360 in Books
  • Brand: Brand: Wiley
  • Published on: 2012-01-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.98" h x .59" w x 8.48" l, 1.75 pounds
  • Binding: Paperback
  • 480 pages
Features
  • Used Book in Good Condition

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1 of 1 people found the following review helpful.
Great Textbook!
By JOR
Explains the principles very well, and a lot of good examples to support the text. I used this textbook for my Fall 2012 Enterprise Information Systems class. Excellent buy!

2 of 3 people found the following review helpful.
Horrible textbook!
By ErynneL
I had to purchase this book for a college computer class and found it to be a horrible book. There are many grammar errors that make it hard to focus on the information at times. Every other sentence contains a reference to something that will be explained in a later chapter. This is frustrating and shows how poorly organized the book truly is. I wouldn't recommend this book at all!

0 of 0 people found the following review helpful.
Very useful book!
By SnowyLeopard
This is a previous version which is great to use to gain an understanding of the technology issues faced by companies today as they seek to improve their technological systems as a method of providing better customer service as well as improving upon the products offered to their customers. Great book. There are a number of really great examples listed in the book.

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Rabu, 05 November 2014

[X938.Ebook] Free PDF Nail and Its Disorders, by S., M.D. Sacchidanand, M.D. Savitha A. S.

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Nail and Its Disorders, by S., M.D. Sacchidanand, M.D. Savitha A. S.

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Nail and Its Disorders, by S., M.D. Sacchidanand, M.D. Savitha A. S.

Nail abnormalities are common and appearances can be difficult to diagnose with certainty. They may be a sign of an underlying internal disease or disorder so it is vital that correct diagnosis and treatment are achieved. This book is a comprehensive guide to the anatomy, infections, inflammatory disorders and tumours of the nail. Beginning with detailed discussion on nail evolution, anatomy, embryology, biochemistry, blood supply and functions, the following chapters examine numerous nail disorders in children and adults. The final chapters describe nail surgery and nail cosmetics, discussing the advantages and disadvantages of various products. The thorough text is further enhanced by numerous full colour illustrations, clinical pictures and dermatoscopic images, to assist learning. Key points *Comprehensive guide to disorders of the nail *Describes in detail the anatomy, embryology and functions of nail *Discusses infections, inflammatory disorders and tumours in all age groups *Separate chapters on nail surgery and nail cosmetics *Includes more than 275 full colour illustrations, clinical pictures and dermatoscopic images

  • Sales Rank: #4329828 in Books
  • Published on: 2013-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.25" w x .75" l, 1.48 pounds
  • Binding: Hardcover
  • 288 pages

About the Author
S Sacchidanand MD DVD DHA FRCP (Glasgow) Professor and Head Savitha AS MD DNB Both at Department of Dermatology, STD and Leprosy, Bangalore Medical College and Research Institute, Bangalore, India

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